Monday 4 February 2008

Skeptical swedes

Edelman has published its 2008 survey of opinion-leaders' trust in business, government, the media and NGOs. Ignoring the fact that one person's "opinion leader" may not be another's, this generates some interesting stats.
For example this is a list of surveyed countries in declining order of trust in NGOs (weighted by trust in institutions overall):
  • France
  • Italy
  • Ireland
  • Germany
  • UK
  • USA
  • South Korea
  • Poland
  • Spain
  • Netherlands
  • India
  • Japan
  • China
  • Russia
  • Sweden
Fewer than a third of Swedes say they trust NGOs to do what is right!

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